The new product is not the same as the previous one. The new formula smell awful. I was buying the previous one for years. Not recommend.

Great hair mask for the blonde girliessss! Smells lovely and not much product needed as spreads well. Great for removing yellow tones and keeping the blonde looking brighter. Made my hair so soft too!

Good size lasts well, great for keeping blonde hair looking great by neutralising brassiness, a more intense shampoo than the original. Makes hair a light ashy blonde

My hair is bleach blonde and struggle with parts being brassy and it feeling dried out I used this toning mask after the Violet crush shampoo and conditioner. I combed it through my hair and left on for 3 minutes before rinsing. It smelled lovely and I was pleasantly surprised with how pigmented it was for a conditioner! It rinsed off nicely without leaving any residue behind In my hair and made it feel super soft! This is my first time using his range from John frieda and will now be my go to purple shampoo products! As you can see from the photos after my first use it has noticeable results on my hair and turned it into a cool blonde shade! I would recommend this conditioning mask as it helps rehydrate hair without making it greasy and is now a part of my weekly hair care routine

Hydrating and worked after one use! Love this shampoo. After one use, it definitely took out all the brass in my color. I washed with regular shampoo first to get my hair clean (and all the dry shampoo out), and then put the violet crush in. I tried not to lather it into a foamy shampoo so it would stay more purple and I let it sit for probably 3 minutes. Super happy with the results. It also left my hair hydrated and shiny, not stripped at all

Works really well alongside all the other products for blonde John frieder purple products, I would Recommend! Great smoothing effects very good !

Used this on my blonde extensions and it made it so bright and beautiful keeping my blonde, blonde instead of 🍊 I would recommend to others ☺️!!!

Lovely hair mask, helps improve my hair structure after the bleaching process. Neutralises brassy tones, nourishes hair in depth. I like how it works well with the shampoo and conditioner from the same line to improve my hair structure and make the colour last longer.

This toning Mask has quickly become a favourite in my routine. It does an amazing job at neutralising brassy tones while leaving my hair feeling soft, smooth and really well conditioned. The texture is rich and easy to apply, and it spreads evenly without feeling heavy. I also love the scent-it's fresh without being overpowering. After using it, my hair looks noticeably brighter and healthier, and it doesn't dry it out like some purple treatments can. Lovely packaging, easy to use. Overall, a really effective product that delivers great results.

Very nice shampoo, cleans hair good, has a creamy consistency, helps my bleached blonde hair to gain a shinier and stronger cooler shade. Easy to apply and rinse.