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    • Tech to upgrade your everyday

      From audio to smart tech, level up your life with the hottest electronics online.

    • Online & in-store

      Get 30,000 points*

      when you spend $100 on beauty. PLUS get a free beauty bag with 22 samples when you spend an extra $50+!** Ends Sept. 17.

    • Pharmaprix Beauty+ Event™ 

      Get the latest in beauty & unlock exclusive offers by using the PC Optimum™ app

    • Pharmaprix Beauty+ Event™ 

      More points. More brands. More beauty.™

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    Get 15% off* select skin care

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    Get 25% off* select vitamins & supplements

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    • Shop products Prepared in Canada

      Explore a wide assortment of local products across beauty, health + more.

    • New

      Shop the future of beauty online

      Beauty for the modern world. Shop the latest in fragrance, skin care, hair treatments + more online.

    • Shop Korean beauty breakthroughs

      The next generation of K-beauty. Meet the latest skin care & makeup innovations online.

    • All About NEW

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    • New

      L'Heure Bleue Eau de Parfum by Guerlain

      A new amber floral perfume with addictive fragrance tail. Time for infinite possibilities.