This mascara barely comes off the brush, let alone add anything to your eyelashes. Awful, complete waste of money unfortunately. I typically love tubing mascara but this just does not work…

As someone who used to wear fake lashes to work every single day, or who has done dramatic looks that needs a bold swipe of mascara to bring it together, I have my tried and true dramatic, bold mascaras. However, on the opposite side of the spectrum, I also love the "clean girl" no makeup makeup esthetic, and am always on the lookout for products that will help me achieve that esthetic. This mascara falls directly under that category. Being a tubing mascara, it gently enhances my natural lashes by adding a little oomph through length and color. My lashes look lifted but natural, dark but not dramatic. It's my lashes but better. The brush is fantastic. It's a silicone spiky brush that makes it so easy to coat each and every lash and boost it up. This is a beautiful mascara that has quickly made a home in my everyday routine! **This review was created through an educational promotional event hosted between the brand and beauty experts.**

This tends to flake easily and doesn't stay on well. I would rate this as average, it doesn't coat the lashes as it should.

As a licensed esthetician in the beauty industry, I am excited to share my professional opinion about the butter LONDON SOHO Show Lengthening Tube Mascara. The butter LONDON SOHO Show Lengthening Mascara is designed to give your lashes incredible length and definition. I never knew how mascara could give you length if your eyelashes were not long already, but the unique tubing formula gets on every lash and it creates volume and curl, making your lashes look full and fluttery but nothing like spider legs which some mascaras can do. The brush is one of my favorite things about this product. It really did separate and coat each of my lashes evenly from the root to the tip without clumping up. Tubing mascara has become popular on tiktok and it really does just slide right off of your lashes so it is an easy removal. **This review was created through an educational promotional event hosted between the brand and beauty experts.**

Hey everyone I'm kimmy makeup artist and cosmetologist! I truly enjoy being in the beauty industry I feel like everyone has a for of art that they express however and I express my art through making and hair. A makeup look in not completed without a good mascara! I am obsessed with mascaras a great mascara will complete a look really bring a vision together. Mascara opens the eyes and draws you in. This SOHO Lengthening mascara was so surprising. The wand is thin and the bristles are short to help apply product where you need and drag it up the lash. I use a minimum or two coats to make sure I get each lash and to build the length. This mascara really held up so well. The mascara was smooth and dried in a timely manner. When it came to a wear test it looked heat from morning till the time i took it off. I highly recommend butter London products. **This review was created through an educational promotional event hosted between the brand and beauty experts.**

Mascara that encourages growth and easy to remove is always going to be my go to! My lashes are very stubborn to curl yet sensitive to certain formulas. Although I did have to use a lash primer to help keep the curl most of the day, I'm super impressed by how light the mascara feels even after a few layers! The picture I have listed below is three completely dried layers of mascara on the top and bottom lash. The color of the mascara is a very true black which is great for personal and professional use! I love that even when you get a little mascara on the skin, you can wait till it dries to brush off with a clean spooly leaving no trace. Then upon removing you can use a cleanser to remove the mascara without any hesitation. I really enjoyed using this mascara and have noticed some new growth in the lower lash area! **This review was created through an educational promotional event hosted between the brand and beauty experts.**

I love this type of mascara wand with more of the short, tight-packed bristles because I do feel like it's coating every single lash evenly. I love how it delivers that extra black look because my lashes are on the shorter and blonder side. I also absolutely love that it's enriched with all these good-for-you ingredients like biotin, shea butter, and pathenol to support healthy lash growth and keep 'em lookin' shiny as can be. I wouldn't necessarily say this is the best mascara for "stage-worthy lashes" or "drama". It didn't really volumize them or lift them up as much as I would have liked, but I would still use this for an everyday daytime mascara. I have been a product tester, reviewer, and copywriter for 10+ years and have tried a wide range of lash products. **This review was created through an educational promotional event hosted between the brand and beauty experts.**

I am 50 plus and have itty bitty lashes and was skeptical with using this product as I've tried so many and I didn't see that wow factor. The product is in a nice size tube and is very elegant. The wand looked very nice as well so I was super excited to coat my lashes with this product: I started off at the outside corners and I immediately say a difference! The products costs each lash so perfectly giving them this thickening effect so you can see that your lashes look so much fuller. The wand was very nice and I didn't have any issues holding and applying! Love how it coats it individually creating a tube on each strand. I love how easily this worked. I also like the fact that it has ingredients to help your lashes grow at the same time! Saves an extra step knowing you get all the benefits in one mascara. Highly recommend. Also this is so easy to remove around the delicate eye area **This review was created through an educational promotional event hosted between the brand and beauty experts.**

The Butter LONDON SOHO Show Lengthening Tube Mascara has become a staple in my makeup bag and for good reason. As someone with naturally short and straight lashes, I am always on the lookout for a mascara that can give me that va-va-voom length and volume without looking clumpy or flaking throughout the day. And let me tell you, this mascara definitely delivers.The brush is tapered at the end, making it easy to coat every lash from root to tip. The formula is also buildable, so you can apply multiple coats without worrying about your lashes sticking together or looking unnatural. Plus, it has staying power like no other. I can wear this mascara all day, through rain or shine, and it still looks as good as when I first applied it.What I appreciate most about this mascara is its tubing formula. Unlike traditional mascaras that simply coat your lashes, this one creates tiny tubes around each lash. This means that when you're ready to remove your makeup at the end of the day, the mascara simply slides off in tiny, easily washable tubes. No more harsh rubbing or tugging on your delicate eye area!Overall, I would highly recommend the Butter LONDON SOHO Show Lengthening Tube Mascara to anyone who is looking for a mascara that delivers length, volume, and staying power without sacrificing the health of their lashes. Trust me, once you try this mascara, you'll never want to go back to your old mascara again. **This review was created through an educational promotional event hosted between the brand and beauty experts.**

Great mascara! It goes on well without clumping and the wand is perfect.