Regardless of what is being advertised, the "New Look" Healing Hydrating Cream is not the same formula as the Gold Bond Ultimate version. The new lotion is greasy and not as thick. I have used the Ultimate version for years to treat a skin condition. The current version doesn't come close to producing the same result as the Ultimate version. The advertising, in my opinion, based on my results, is false.

I've been using this since I got it, and my skin has never been softer. The lotion is not oily at all and absorbs quickly into the skin. I like the texture and it doesn't feel too thick after application.

Wish I could give ZERO Stars. So disappointed to know that the once-great lotion is no more. Not sure why you took a good thing and diluted it to something akin to cheap drugstore "lotion", but I will never buy this again. Please go back to the OLD FORMULA!!!

Hey there! Have you noticed how lovely that smells? I know I have! If you're looking to improve your skin, I can help. Let's work together to make it smooth, soft, and hydrated. Your skin will thank us both!.

I really like this body lotion. It leaves my skin feeling soft and moisturized, without being sticky. I have dry skin and I feel like it really helps. My husband is also using it too and likes it. He has les dry skin. It smells fine, nothing too strong.

I love this gold bond lotion! It's super moisturizing and nourishing. I use it regularly and my hands and feet feel hydrated, moisturized and soft. It has helped with healing the dryness and my skin looks much better. I use a small amount which is good enough to moisturize thoroughly and the fragrance is gentle. My skin looks healthier!

Very effective cream for dry and very dry skin of the hands...I just bought this cream without expecting that it would be so effective...A small amount of cream is enough to moisturize the skin of the hands, it is quickly absorbed, it does not leave traces of discomfort. It has a very pleasant smell , and the price is affordable. I recommend it.

I bought this product (Healing Hydrating Cream Aloe) in a tube to keep it next to my TV chair. I had bought other GB products and had used and liked them. I put this on the first night I got it while watching TV. Really liked the way it went into my skin and how it softened the area around my finger nails. But - I didn't like the fragrance - it was very overpowering!! About an hour later I went to bed. The smell was so awful I had to get up and wash my hands with dishwashing soap to get rid of the odor!! I guess I'm going to have to use it on my feet!!

I love this stuff! I use it at night, when I rub my husband's back. He has very sensitive skin and this doesn't irritate it. He joked that he wasn't sure what was in the lotion, but people had been begging to talk to him all day.

I received this product complimentary of influenster for testing purposes only. This lotion is very moisturizing and hydrating on the skin. It is much thicker than my usual lotion but gives a lasting moisturized feel.