This is my most favorite simple ingredient toothpaste. It's nearly impossible to find toothpaste these days without xylitol which I am super sensitive too. The taste is great! Please do not ever put Xylitol in this product, pretty, pretty, pretty please.

I've used Burt's Bees Purely White Flouride free toothpaste for a few years now. I prefer it because it does not contain sodium lauryl sulfate and left my mouth feeling fresh. I just opened a new tube and it has a weird, sickeningly, sweet taste. I didn't even know that Clorox acquired Burt's Bees. It's criminal when a product is tweaked for the profit margin while still charging an outrageous price for it. I'll be looking elsewhere from here out.

Love this Toothpaste, it's the best fluoride-free toothpaste.

I LOVE this toothpaste, I refuse to buy any other one. I love everything about it, the whitening, the fact that it's fluoride-free, the way it tastes and also very importantly, that it's CRUELTY FREE!!!

I usually don't write reviews, but I love this toothpaste. It cleans the the plaque way better than regular toothpaste. My mouth doesn't burn and my gums look better! Does a good job of whitening. Could be a little less sweet.

Contains titanium dioxide os not a natural ingredient. Also known to irritate the throat and can cause cancer

Used to use this all the time, until a few months ago, but last week decided to purchase it again. It caused my entire oral cavity to becom3 sensitive. So much so that eating crackers, chips, etc. felt like razor blades on the inside of my cheeks, upper palate, and gums. Then I inspected the tube of toothpast and say the little red line with the words "Improved Formula" written. After 3 days of use, this is going in the trash where it belongs.

Got it home just to realize it's got both stevia AND carrageenan?!? I just saw "no artificial sweeteners" on the box and assumed it was unsweetened like another brand I like that they were out of... nope. Who bother making something fluoride free if you're just going to throw this stuff in it?

This toothpaste is amazing! I have been getting sores in my mouth that are like blisters from floride toothpaste for a few years. I was recommended to try this product and all my sores went away in just a few days. I am so very thankful for this toothpaste! Thank you 😊

My gums are very dry and sensitive due to genetics. Every toothpaste I have used, zaps all the moisture in my mouth out, except this one. I can't tell you how many products I have tried! A few years ago, I could not find this product, Purely White Peppermint, it must have been discontinued. I resorted to not using toothpaste to clean my teeth, just water on the bristles, and then use a tiny drop of another product to help with freshen my breath. It was horrible, but it was all I could bear. Like I said, other toothpastes completely dry my mouth out and begins to sting my mouth after a couple of days. I am so thankful this toothpaste is back! Recently, it has been a little harder to find. I hope you do not have plans to discontinue, it is the only toothpaste I can use.