We've been using this toothpaste for a few weeks now and I have some pros and cons! Pros: my son loves the changing colors, flavor, etc. as a whole it is a win with him. Con: the color changing looks like blood and I always feel like I have to check his gums for bleeding 😅 We like it but I think a different color would be much better lol.

If you struggle with getting your little ones to brush their teeth for more than 5 seconds, then this toothpaste is an absolute game changer! The Crest Kid's Color Changing Toothpaste turns a daily routine into a fun science experiment. It squeezes out a vibrant blue on the toothbrush. As they brush, the toothpaste reacts and transforms into pink foam. The bubblegum flavor is a huge bonus. As a parent, I really like that it contains fluoride for anti-cavity protection. The tube stands up nicely on the counter and the cap is easy to manage. Highly recommend!

My 3 years old son loves the flavor and texture of this amazing toothpaste. He likes the colorful packaging and now our morning are full of fun and joy.

Fun idea for kids' toothpaste. The blue to pink color change adds a playful touch to brushing, and the bubble gum flavor is a nice option for kids who don't like mint. The colorful packing is cute, too.

My kids absolutely loved the sparkles in this toothpaste and the way it changes color. They loved the taste of it too. It foams up really nice. Another bonus was the packaging was so cute.

Does not change colors at all, goes from blue to white and foamy, like a normal toothpaste. No pink at all. My daughter was so disappointed because I told her it would turn pink. She does seem to like the flavor at least.

My kids love this toothpaste! They are convinced if they don't see pink then their teeth aren't clean 🤣 they love the taste and the tube is the perfect size for their hands. No weird aftertaste either!

My kids love this toothpaste makes them want to brush their teeth. The color does change when brushing. It is easy for them to open and close the toothpaste, and it doesn't leave any after bad taste.

To be honest at first my kid was disappointed because she thought it would change color instantly from blue to pink, she likes the flavor but what she's looking forward to is the changing of color. Packaging was great, flavour is good as well but one thing should be included on the packaging which was how the color would change. We took days to know that the color will only change if actively brushing teeth for long, so you needed to be patient. Your kids teeth will be cleaned because they will be brushing their teeth for like 2 minutes to activate the color changing. So it really serves its purpose which is to clean your kids teeth. Side note is you have to double your attention for kids when brushing teeth and make sure they spit it because it contains fluoride for anti cavity. Overall it is great my kid is thrilled like she's having an activity to make it change color. Well done crest for making this one!

I originally had my 3 1/2 year old try this new Crest Color Changing Toothpaste but I had a hard time getting her to let me brush long enough to see the color change. She was excited about it though! & Definitely let me brush longer than she usually does. Then I had my older daughter try and she got to the Pink parts. She even says she'll keep using it too 🩵🩷