This review is coming from someone who used to love trying all the different mascaras, both highend and drugstore. I loved layering different formulas and would often have 2-3 different mascaras opened at one time. And then I tried this one. This mascara gives me everything I love right from opening. There's no waiting several weeks for the formula to change and then get good. It gives me dramatic black colour, length without those annoying little balls, and volume without mega clumping. It removes easily at night with my oil but stays put during the day. I will say that I typically don't have issues with mascaras smudging, but I do tend to touch my eyes and sometimes get flaking. I don't notice anything extreme with this one. I also have fairly long lashes naturally, so someone with shorter lashes may experience the lengthening differently. After I finished my first tube of this and moved to something else, I missed this one so much! I repurchased it, and now I'm at the point where I just need to use this. From start to finish it lasts me about 4 months when I use it exclusively which is perfect. You just can't beat the value.

I have used this mascara for quite a few years now. It has the type of brush that works well for my eyelashes and it doesn't clump. \The price is reasonable and when it's on sale I can even get it for around $6, I bought a similar mascara in an upper end line just to give it a try. I found that the brush was slightly better built but the mascara was no different and in the end my eyelashes didn't appear any different. For $30 versus the $6- $10 for Rimmel, I will stick with this Rimmel.

I have always used this mascara - have found it, in the past, to be the very best. When I saw that the container had changed, I got worried. The mascara has changed as well. Before, one coat and I was out the door. Now, it's 2 or 3 to achieve the same result. Brush always seems very dry, very scant as far as mascara on the brush. So disappointing. Now I need to look for the next great mascara........ :-(

I am always trying different brands and have found this to be about the best I've ever used! Although it is such a reasonable price, it out-performs mascara that I've paid four times as much for. It goes on clean, doesn't clump and doesn't flake off.

I always buy this mascara!!! I actually buy two at a time! Everyone always asks me where I get my lashes done☺️