You guys are silly in reviews. Its a toning mask not s dye. It can help already colored hair but this is more for color theory I.e the comments about wanting silver hair and they got purple shampoo lol thats because purple cancels brassy blonde to help lift color to make it appear more silver. Good lord the world is doomed

Had high hopes but it didn't work on my blond/platinum hair… it's just like a regular blue hair conditioner. My hair was definitely more platinum after the wash but no big difference

Easy to apply on, waited for 15 min and the results are great

I thought this was going be a silver/grey colour but it's not. It's light purple and is more like a toning hair mask for very light blondes. Not what I wanted.

After rinsing out, my greys are now yellow. Literally limey yellow. I've been wearing a toque since I used it 0 out of 10 Would not recommend

I am beyond AMAZED with how this colour mask turned out. I was worried it either wouldn't add colour, or not show up as my hair has darker red tones. It made my hair look and feel gorgeous. Please don't ever discontinue!!!!

Absolutely incredible hair mask! It brightened my red like crazy after 2 uses! Be cautious tho... it will stain anything it touches, including the bathtub

I was looking for a ginger orange colour mask to turn my yellowish golden blonde hair more vibrant. While it is technically orange or copper or some such, … it is effectly pink. Which with my personal preferences and goals I don't love. Why is everyone so afraid of orange? I'd recommend if you're not looking to end up with warm orange, and are going for a cool toned red/ pink. Pretty unnatural looking, but that's not necessarily bad

I have salt and pepper brown hair. Started using this as my regular conditioner in the shower. I start with that and rinse last. The result is amazing. White hair turns blond and looks like highlights. No roots. Ever. Only problem is I can't find the chocolate colour anymore!!! No longer on the shelf or online at Shoppers. Super disappointed.

J'ai utilisé le rouge pendant des années pour garder mes chvx rouge intense. Ne tache pas un coup rincer ce que même une teinture permanent peut faire même après plusieurs lavage.