I thought it was just me, thought that I might have received a bad bottle but the reviews are showing differently! Yes it's watered down! Yes it doesn't foam like the past! Yes the smell is not appeasing! Been using this product for years not I have to find something else, HUGE DISAPPOINTMENT!!

New formula is watered-down and no longer energizing. Need to use twice-three times as much just to get la lather. Smells like antiseptic. Fourteen year customer won't be buying this product anymore.

Been using this for like 5 years now. This new formula is nothing like the original. Before, 1 single pump would be enough to wash your face and make you feel fresh. Now, it takes at least 2 or even 3 pumps to get the job done. It doesn't glide over your skin like the previous version. It doesn't lather well and has a strange smell compared to the original. Why change the smell? I wish I would have looked at the reviews beforehand. I thought I was going crazy at first thinking I must have gotten a bad batch. Clearly, they changed the recipe. Won't be buying this product again. It's not worth the money. I guess if you have to use more product, you'll have to buy it more frequently in their eyes. Bad change.

Changed formula and no longer feels clean after a wash.

I've been using this product for well over 12 years. Needless to say a super user. However this new formula and new name from "Energizing" to "Invigorating" (which isn't even listed on the product page) is a HUGE disappointment. It's been diluted so much you need to use twice the amount from before and it doesn't foam anymore due to no viscosity. The scent is different with a chemical like awful smell. I am all for innovation/improvement on products to improve, but this is a miss, Kiehl's. Especially as you continue to hike your prices. In seeing the other reviews I am glad to see it's not just me that thought this. Please bring back the old formula. Don't become a "New Coke" moment here.

Formula did change unfortunately to a thinner consistency. Almost like they watered it down requiring me to use more product. I have been using this for many years and will be on the lookout something else.

I've used the Facial Fuel Energizing Face Wash ( henceforth referred to as FFEFW) for years as both a night time face cleaner AND morning face energizer. A while ago I ran out of Kiel's Shaving Cream, and started using FFEFW in the morning, generating a nice lather to shave with. I have a mustache and a goatee, so using the Wash speeds up my morning routine.

On your website you show two pictures with different packaging for the Facial Fuel Wash. One says Energizing (Old Formula) and another says Invigorating (New Formula). Awful. Be TRANSPARENT.

The full ingredient list is a bit disconcerting. Do people really want to continue to rub this on their face. The new formula seems even worse now.

The product is not the same as it used to be. I'm still waiting for the box to arrive to ship it back for confirmation.