It's a direct dye, non depositing and the most highly concentrated dye I've seen, it's like fabric dye it's so strong. I don't use the bleach...This stains my natural grey hair exactly the way I want, but will run for many washes, until I have a full inch of root growth. My mid-back length hair will still have a nice purplish tint nearly a year later. I do a refresh of the whole head once a year, otherwise I just do the roots. This shade is a combination of acid red 52 and acid blue 1. After wash 1, I find my hair is nearly black, but after 2-3 washes the vibrancy comes out and it is intense. As I said this stuff is highly concentrated and it runs ... if you put your hand in your hair the first few weeks you will have purple under your nails. Loose hairs that get wet on the counters, floors, shower etc will leave purple behind. It you are looking for an easy product this isn't it. It washes off my white pillowcases. I wish shoppers would bring this back in stock in store.

i dyed it in may 2022 and let me tell you the pink stays FOREVER. 6 months later it was still pink. it obviously still wasn't a hotpink but it was still vibrant 🤞.

Splat uses a 40 volume developer so if you a person who colors hair regular its best to use a lower level developer

I love splat semi permanent hair colour! So far it's the only product that lasts quite a long time in my hair. I have fine hair that usually won't hold any colour other then browns and I love doing very bold in ur face colours. I've gone to salons had my hair professionally done just to have the colour wash out within 2 weeks but with Splat the colour last for more then 6 weeks at the very least! The bleach kit that comes with the colouring kit I wouldn't recommend as it's very harsh on my hair and actually caused me to lose most of my hair but that's just the bleaching kit I wouldn't recommend. The actually hair dye itself I would recommend over and over again to anyone who loves going all out there with colour for their hair!!

I bought this when i wanted red and its was so nice and lasted a long time i even bought purple because I love it...

My first time using this product and I loved how easy it was and how vibrant the color came out!