I am not sure what these other reviews are about but I love this hair colour. I have tried so many brands and this is so blue I love it!!

Left my light brown hair black very upset and embarrassed at going out. I have coloured my hair for many years and never had such I bad result . I've brought a colour remover but now lost my confidence to use it since the awful results with the colour

quel horrible résultat! mes racines sont maintenant rouges! la fois précédente je n'avais pas eu ce résultat. Ce produit est très instable. Tenez vous loin!

I just used it tonight, and I was blonde but not completely; still a lot of brown in my hair. I left it on for the time the box said, and when I was done, it looked black. I dried it, and it's very dark brown. I'm very upset with how it turned out because I was trying to go back to my natural color, and instead it is almost black. Hopefully Google is right that you need to use a clarifying or dandruff shampoo to restore it to its marketed color. My hair feels really nice and soft, and applying the dye was a pleasant experience, super easy. I felt the primer let me use less dye than usual, and it smelled great, just not the color I wanted.

the color is okay - I use it as a base color and then go in for highlights. But this time there were no instructions in the box, which, as I read here, is a common problem. Nowhere could I find developing times. Would it be so hard to post full instructions for this brand somewhere?

This colour is so much darker than it's meant to be, it made my mid brown hair almost black! Will never use this brand again.

Very aggravated at this stuff! Worked for 30 minutes to try and get it off my skin. had to scrub until my skin nearly bled to get it off. Other Clairol and L'Oreal does not do this. It comes off easily with baby oil or Almay Makeup Removers. Very disappointed in it. Doesn't look like it colored the hairline grays either despite putting it on thicker there which resulted in color on my skin not coming off

I had high hopes that this was going to be a good product….. how wrong was I ! Shade 5:3 is absolutely nothing like the colour on the box . My hair has gone very dark brown/ black.I am so upset as it has completely ruined my hair and I have an event to go to looking like this . Beware of choosing a lighter colour as it will be darker than you expect.

My box came without instructions. Glad for the internet as this was my first time with this brand. All tubes say read instructions thoroughly, but none were enclosed.

Followed the instructions but it seems doesn't work for my grey hair