Bought this in pink to try at first and have gone back to it several times, it's seriously that good. It's super easy to mix, apply, and doesn't wash out for weeks. I used the full concentration without diluting for a bold bright pink and it took about 3 months for the pink to fully fade. Awesome product!

Neat colour for a nice twist to the normal hair colour. I find it only lasted about 10-12 hair washes. Faded out quickly

The best color ever. Thank you . Please never stop making

I absolutely loved this product. Me and my friend used it one weekend for fun. The purple really popped when used on my light brown hair. Would definitely try again!

We tried this teal dye in my daughter's hair. She is a brunette and it really did not work as well as we had hoped. It wasn't overly noticeable and washed out almost immediately. I felt like the teal hair dye was less vibrant and perhaps less effective than the shocking pink.

We used this on the ends of my daughter's red hair and it turned out really nice. It was a very vibrant colour and worked well with her red hair. I cannot say how long it will last as she has only washed her hair twice.

Infused with Diamond Brilliance Serum, the formula leaves hair looking glossy, luminous. Unlike many harsh chemical box dyes, it features a relatively fresh, mild scent.

It is black no cherry in it solid black what a rip off i could have just bought my usual brand in" black "but i spent more thinking i was getting a quality dye that woild five a beautiful color my hair was not black before use ! SO DISAPPOINTED !

I've been wearing this color for so many years but I cant find it anywhere for a while now. Please tell me it's not discontinued!! Last time I had to use rich caviar and it made my hair so red and ugly colored I hate it. I want my amethyst black back!!

This product has changed the game for me. Definitely covered up grey hairs and lasts a while as well. Looks amazing after a good couple of washes. Must try product