I'll admit I bought it because it was purple (my favourite colour), but I stuck with it for the results. I have been dying my hair for years and I find it really tones down the brassiness that I sometimes get after I colour. I also really like the scent, but I do find it makes my hair a little greasy after a couple of days.

Great product I love Lorel products this is just another great product! It smells amazing too! I would absolutely recommend giving it a try! It's just another amazing L'Oréal item to add to your list

My mommy Becky and I will ORDEr liters forever online. I swear San Jose CA we need liters of Ever pure blonde shampoo with iris

Removes the brassy yellow tones and leaves your hair looking like you just walked out of a salon. This product is ideal for daily use and will keep your locks looking amazing. The only thing I wasn't a fan of is the scent and my hair became greasy by day 2. Should be used in combination with the Ever Pure Blonde Shampoo for best results

I like this product a lot. I use this as my primary conditioner now due to the effectiveness on my colored hair! My hair is pretty dry if I wash my hair every other day and this does well with it. My hair is still blonde and isnt hard to tangle out afterwards.

First and only conditioner Ive been using since I first died my hair. I really like it. I feel like the color of my hair looks great a lot because of this conditioner

This isn't a pigmented purple conditioner. It is more lavender rather than purple. It is very affordable but you can purchase a better quality purple conditioner that will actually do something for your hair for just a little bit more. In a pinch, this would work but for longer-term use I would suggest purchasing a better and more pigmented product.

I bought this conditioner to use when I bleached my hair last summer. It did not work how I expected. My hair was left feeling dry and the blonde in my hair quickly turned to a brassy brown tone instead. I would not buy again. If I bleached my hair again I would buy a much nicer blonde shampoo from a salon.

It did a good job at moisturizing my hair but did not brighten it. It did not do a good job at giving me a lighter blond color at all and in my opinion was not violate enough to do so as it suggested

Works great for my blonde really brightens the blonde & tones it. Takes it from yellow to a brighter blonde tone.