This is the best white toner I've ever used. For the people saying this isn't good, it's because you're not using it correctly. You're hair needs to be bleached to level 10 first before using this to achieve a white look. I first bleached my level 7 hair with 30 volume Ice Cream Developer and Ice Cream bleach powder at a ratio of 2:1. Left bleach on for 30mins to achieve level 10. Then I applied this Manic Panic Virgin Snow toner for 30mins under a shower cap and it came out awesome! For those of you who don't know what you're doing: YOU NEED TO BLEACH TO LEVEL 10 for all the vibrant Manic Panic colors to look good, especially white toner! I will definitely be buying this toner again. This was my first time using this one, and it's worked better than every brand I've ever used before.

what a big mess!!!!! horrible horrible

My natural hair is black, and I have bleached my hair 3 times to reach a light blonde base and then put on the colour dye. Colour dye doesn't work really well on dark or brown hair. The theory is simple, it's like painting on white paper compare to black paper. The colour on white paper will definitely be more obvious than black paper. Same as dyeing hair. I would recommend bleach to a platinum level to reach the most ideal colour. Put on anti-fade conditioner can also help keeping the colour longer.

No change in color, not even a little. 1 star because it smelled good. I could tell by looking at it that there was no color. I have purple shampoo that does better. Very disappointed in myself for waisting over $20 on this. (Online purchase)

I have used manic panic hair dye at home for 8 years now, never had a problem until this. The red amplified dye gets everywhere, I used my usual stain free routine and still by face, neck, back and bathroom are entirely pink. All of my bedding, my light switches my garbage can. The stain are easy enough to get out, but the dye won't wash out of my hair, so the pink keeps reappearing. I put my hair in a pony tail, my hands are pink, sit on my couch, the cushions are pink. I'm going to wash this out of my hair as see if that helps because this is unacceptable. The worst part is that I mixed this dye with a classic manic panic colour, wildfire red. Wildfire is orange toned, this amplified red is pink toned. Everything that the orange colour touched never stained, you wipe it off and it's gone. Everything that is stained is purely pink.

I feel like from the name alone, you should expect a strong colour but this really barely dyed my bleached ends pink. I left on extra time because immediately I could tell it wasn't going to go on very dark and I'm still disappointed. Literally buy any dye that isn't manic panic. For this cost and the size of the bottle and lack of vibrancy, I feel ripped off.

I was so excited to use this for Halloween. Read amazing reviews that totally misled me. After being really careful how I applied this- in my shower with a garbage bag covering my entire body & the glass door closed. This stuff ended up all over my house. I mopped SIX TIMES. Have you ever used a magic marker that when you write with it all the colours appear? Well that is what happened when I wiped any counter or wall with water. RED APPEARED. EVERYWHERE. Not to mention every time I touched my hair there was red all over my hands. It refused to dry in my hair. No my hair was not wet. It was styled. I followed the instructions to a tea. Don't do it. Just don't. Buy a wig. I ended up washing it all out. 2 hours of cleaning my house & still mopping the next day & water is still red. I hope I saved you from making a BIG MISTAKE.

It was ok, it didn't really show up! Which is disappointing!

it exploded in my basement my grandson and i were having a 80's night and it was horrible i do not recommend this product to any of you have a very nice day

Uneven,Hard to Apply Evenly with such a Forceful spray.Sticky hard to get a comb through it and the color transfer's all over.I might use it once a year at Halloween and that's it.